If they can't find you,
they can't choose you.

A website is not a business card. It's a salesperson. I build custom sites from scratch, not templates with your logo dropped in. Actual builds, with the SEO baked in from the first line of code instead of bolted on six months later when you realise nobody can find you.

I build for every industry. Clinics, shops, tradespeople, contractors, salons, restaurants, coaches, musicians. The trades differ, but the job is the same: the site has to be findable by someone looking for exactly what you do, and it has to convince them once they're there.

Because everything is built from scratch rather than on a template, you can have exactly what you ask for. Booking, price calculators, searchable databases, multiple languages, integration with the system you already use. The template doesn't get to decide what your business is allowed to do.

See what a website costs →

hand-built · schema markup · keyword research · multi-market · copy that converts

Search engine optimisation isn't something you sprinkle on afterwards. It's the structure of the site: what the title says, what Google can read, how fast the page opens, and whether your services and prices are written in a format a machine can understand at all.

I'm an SEO consultant and an agency in one person. Keyword research first, so we know what your customers actually type, not what we think they type. Then local SEO, so you're found in your own town, and a technical clean-up, so nothing is blocking the way.

I measure before and after on a scale from 0 to 100. The sites I've done redesigns of typically score 20 to 40 before and above 90 after. You get the number, not a feeling.

See what SEO costs →

keyword research · local SEO · technical SEO · schema markup · competitor analysis · measured before and after

Search for "website price" today. The first thing you see isn't a link. It's Google's own AI answer, and it fills the screen before anyone sees result number one. The answer cites a handful of sites. If you're not one of them, you don't exist in that conversation.

AEO, answer engine optimisation, is about becoming that citation. It requires your data to be written in machine-readable form: who you are, where you are, what you do, what it costs, when you're open. The same goes when someone asks ChatGPT or Perplexity for a recommendation in your industry.

I build that into every single site from the start. Not as an add-on, but because it's becoming the difference between being found and not being found.

structured data · FAQ schema · llms.txt · AI crawlers · citable answers · consistent data

Some people arrive knowing exactly what they want built. Plenty don't. They know the business works, they know it should be growing faster, and they have no idea what to post, what to say, or where any of it belongs.

That's the part I'm best at. I'll tell you who you're actually talking to, what they need to hear before they'll buy, and in what order. Then I write it. The hooks, the emails, the landing pages, the sales copy, the paragraph you've been rewriting for three weeks.

Every number further down this page started as a sentence somebody had to write.

positioning · messaging · brand voice · sales copy · email sequences · landing pages · launch strategy

I grew Ezra Dewolfe's ADHD coaching brand from 9,000 to 81,700 followers with zero ad spend on growth. One reel hit 2.45 million views, 62,785 shares and 9,904 new followers, 96% of them people who'd never heard of the brand.

Then I wrote the emails that turned those people into customers. 40 to 79% open rates on a 48,000-strong list. One send made $25,000.

content strategy · email campaigns · ManyChat DM automation · paid amplification · weekly reporting