Pricing · updated 2026
Here's what things cost with me. No hourly rates, no hidden items, and a fixed figure before you say yes to anything.
01 / the problem
Ask five agencies what a website costs and you'll get “it depends” five times. Not because they're hiding something. Because a site with three subpages and a contact form, and a site with table booking, a menu in four languages and a searchable database, are two completely different pieces of work.
But you still need to budget before you spend an hour in a meeting.
So here are the numbers. You get a fixed quote, not an hourly estimate.
02 / what you get
03 / proof
from my own work
Number of pages is the obvious one, but rarely the dearest. Copy costs if someone has to write it, and it decides whether the site sells. Features like booking, payment and search are real development. Languages multiply the work if done properly rather than with Google Translate. And SEO costs more to bolt on afterwards than to build in from the first line of code.
04 / why cheaper
It's a fair question, and the answer isn't that you get less. It's that it costs me less to make.
i
Keyword research, competitor analysis and first drafts used to be manual. It took days per client. Today it runs through an AI system I built myself, pulling live data from Google rather than guessing. Research takes hours instead of days, and I pass that saving on rather than billing it.
ii
At a large agency a copy change goes through a project manager, a copywriter and a developer, and you pay for all three. With me I change it while we're talking. That's why I can say yes to revising until you're happy, instead of charging per change.
iii
There's no city-centre office rent, no sales department and no layers between you and the person building the site. It's a cheaper way to run this, and the price reflects it.
What hasn't been cut is the work. Sites are built from scratch rather than on a template, the copy is written for your business specifically, and SEO is designed in from the first line of code. Cheaper here means lower costs at my end, not fewer hours in your site.
05 / the seo score
The SEO score is measured with Google Lighthouse, the same tool Google uses itself. It says how easily a search engine can read your site.
typical score when a site is sent to me
under 30
score on the sites I build
The score isn't the same as a ranking on Google. It measures whether your site is technically capable of ranking. A site scoring 96 with no content still won't rank, which is why keywords and copy are part of the work rather than just the technical side.
06 / what you always get
i
I don't buy a theme and swap the logo. Every site is built from the first line of code, for your business. That's why your site won't look like the four others in your industry that bought the same template from the same agency.
And it means you can have exactly what you ask for. Not what the template allows.
ii
I've spent two years building with AI, not just using it. I built the SEO system I run for my clients myself, and I work daily with AI-generated visuals, effects and animations that very few agencies in Denmark offer yet.
I use it in two places: to make the site faster and cheaper to build, and to give it details no template can deliver. The result is a site that looks like nothing anyone else has.
iii
There's no limit on revisions, and I don't charge per change. If you're not happy with the design, I redo it. You also see the design draft before you pay anything, so you know exactly what you're buying.
iv
Every six months you get a service report: how the site is performing, what has changed in Google's requirements since last time, and what I suggest doing about it. You don't have to keep an eye on it, and you don't have to chase me for it.
It's not a sales email. It's a status on something you've paid for.
07 / questions
From 450 USD for a page with SEO and keyword research, and from 900 USD for the full build with optimisation for both Google and AI search, integrations and multiple languages. You get a fixed figure after our conversation, not an hourly rate.
35 USD a month for hosting, maintenance and edits. If you want ongoing SEO on top, that's 75 USD a month. Both are optional and you can decline both.
It costs nothing. I build a draft of what your site could look like, and you take a look. If you don't like it, you've lost nothing but the time it took to write to me.
A system I built that does keyword research and writes SEO articles in every language at volume. You can either hire me to run it for you monthly, or buy the system and run it yourself. Write if you want to see it running live.
Because they rarely contain the same things. A quote with a ready-made template and a quote with custom design, copy and SEO are not the same product. Always ask to see what's specifically included.
Yes. Say so on the call and we'll work it out. I'd rather build a good site for someone paying in two instalments than build no site.
The design draft costs nothing. You see what your site could look like, and only then decide whether it's for you.
See also: Website for restaurants · Website for musicians · Website for coaches