Updated monthly
A blog about SEO,
What works, what doesn't, and what I run into myself while building websites and SEO systems.
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Your restaurant on Google Maps: how to get more guests through the door
How to optimise your restaurant's Google Maps profile: category, photos, reviews and the mistakes that cost you guests. Built on real Danish restaurants.
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Local SEO: how to get found in your own town
Local SEO is the difference between being found by people in your town and not being found at all. A concrete guide to Google Business Profile, NAP data and town pages. Built on 57 Danish websites.
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Google Business Profile for restaurants: how to get more guests in
How to optimise your Google Business Profile for a restaurant: category, photos, posts and reviews. With the mistakes I found on real Danish restaurants.
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How much does an SEO consultant cost? Hourly rates and what you should get
How much does an SEO consultant cost in Denmark? Hourly rates, fixed prices and what you should demand for the money. Plus when a consultant is the wrong choice.
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What does an SEO agency actually do? And when is it worth the money
What does an SEO agency do in practice, what does it cost, and when is a consultant enough? A walk through the work behind it, from someone who has measured 57 Danish websites.
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How much does SEO cost in 2026? Prices, pitfalls and what you get
How much does SEO cost in Denmark in 2026? Real prices for monthly SEO, consultant hours and one-off jobs, and what you actually get for the money. From someone who measures before and after.
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Restaurant AI search: how AI finds your restaurant
Restaurant AI search is the new reality. How to get your restaurant found by ChatGPT, Google AI and Perplexity. Built on 20+ Danish restaurants.
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How does ChatGPT find my business? How to become visible
How does ChatGPT find my business when it finds all my competitors? Here are the factors that decide it, and a plan you can use. Built on real sites.
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How to get ChatGPT to recommend your restaurant
Want ChatGPT to recommend your restaurant? How to make your data readable to AI with schema, consistency and a real FAQ. Built on real Danish restaurants.
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Get found by AI: how ChatGPT and Google find your business
Want to get found by AI in ChatGPT and Google? Concrete steps to make your content readable to AI models. Built on sites I've done redesigns of myself.
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Table booking on your website: how to actually fill the tables
Table booking that works: a visible button, a mobile flow under a minute, and a system that plays along with your SEO. Built on real Danish restaurants.
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Restaurant website examples: what sells tables and what doesn't
Restaurant website examples from 20+ Danish restaurants I did redesigns of myself. What converts, and the mistakes that repeat on almost every one.
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My restaurant website should sell tables, not just look nice
Your restaurant website is your best salesperson around the clock. Here are the mistakes I found on 20+ Danish restaurants, and what filled the tables instead.
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Restaurant website: what it has to do in 2026
Nine things a restaurant website has to do in 2026, from a machine-readable menu to being quoted by ChatGPT. Written by someone who builds them.